SCRUB EMAIL LIST FREE FULL

You’ll want to remove any subscribers that mark your email as spam immediately. You’ll need to remove emails that have a hard bounce, but keep an eye on soft bounces, as the problem could resolve over time.

SCRUB EMAIL LIST FREE FULL

The former is a permanent issue, like an inactive email, and the latter is a temporary problem, like a full inbox. There’s a difference between a hard bounce and a soft bounce. If re-engagement doesn’t work, then you can truly mark the subscriber as disengaged and inactive.īounce rates are terrible for email deliverability, but not all bounces are created equal. The point is: before you write off these subscribers, give reengagement your best shot. That could mean a discount code, a personalized subject line, or some other engagement strategy. Once you’ve identified your disengaged subscribers, you’ll want to place them in a separate list, filter for common themes, and identify a strategy to pique their interest. Have they not opened an email in three months? One year? Have they not engaged with any campaigns? Have they not clicked on any links in six months? To do this, you’ll need to set some criteria for what “disengaged” means. After all, they did subscribe to your list at some point. The former could mean you’ll need to remove them, while the latter might mean you still have a chance to win them over.Ī disengaged subscriber might just need some more targeted marketing to refresh their interest in your emails. To clean (or scrub) your email list keep these points in mind:īefore you scrub your list, you’ll want to identify whether a subscriber is truly inactive or simply disengaged. Clean email lists will keep your email engagement high and your unsubscribe and spam rates low. So, what’s the first step to keeping your email KPIs strong?Ī clean email list.

Several factors impact email deliverability, opens, clicks, and conversions. However, that doesn’t guarantee your email will make the cut. On average, 99% of people check their email every day, and the average email open rate is 17.61%. Email marketing is continually evolving as subscriber preferences shift toward more personalized experiences.

Scrub email list free